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    What’s Google Got in Store for the Rest of 2016?

    May 30, 2016 - By Nancy McCord

    I watched the Google Live Stream this past week with curiosity. What was Google going to cook up next to wow us with and when would it launch? I was not disappointed. Here’s what’s in store from Google for the rest of 2016 and early 2017 Longer AdWords Ad Text…

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    Can’t Figure Out the Google Shopping Data Feed Consider Dynamic Search Ads

    May 25, 2016 - By Nancy McCord

    As a Google Partner and Google AdWords Account Manager, creating the Google Shopping Data Feed for some clients is a real stumbling block to them using Google Shopping Campaigns and Product Listing Ads. Several shopping carts make the creation of your Google Data Feed easy (like BigCommerce) and others like…

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  • Young Man In Graduation Gown Holding Certificate On Green Background
    "Just Nancy"

    “Just Nancy” – Strategies for Success

    May 23, 2016 - By Nancy McCord

    This month has been a month of changes for my team who also happens to be my family. In fact, my entire family works in my business now. My husband is our IT guy and proofreader and all four of our children work for the business in many different categories. My assistant…

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    AdWords Bidding Changes Impact Performance

    May 18, 2016 - By Nancy McCord

    Google AdWords made some changes to their automated bidding programs and has disabled the ability to use automated bidding with enhanced auto bid features. What Exactly Changed? Previous eCPC bidding as a strategy has been altered by Google. Previously Google would auto bid and adjust the bids automatically based on…

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