I love remarketing for customers, but typically remarketing is used in the AdWords Display network. Google reps, and Bing reps for that matter too, are now pushing remarketing for search. What exactly does that mean and how does it work? Well, both Google and Bing encourage account managers to use…
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Google Shopping – Why You Should Be Using It
If you are selling online you need to be using Google Shopping. Yes, I know creating the data feed is a major pain in the neck, but there’s no reason why you can’t start out small. Choose your top 20 products and get those into a data feed and you’ll…
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Global SEO Tips Part Two
Continued from Monday… Make sure to use the correct meta tag for language in the header like this – <metaname=”language” content=”spanish”> Make sure to localize the content of each site. For example in the UK organization is spelled organisation. It is best to have a country native read the content…
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Global SEO Tips for Spin-Off Websites Part One
Do you want to reach more customers? Do you have office in far flung countries? Are you not sure how to go about doing SEO for multiple countries? Here are my tips for global SEO. 1. Get a separate country specific domain so that you look like a real resident.…
