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    Google Introduces Local Guides – Enlisting Readers to Review You

    March 11, 2015 - By Nancy McCord

    Quietly in February Google rolled out a new program called Local Guides.  Not only did Google create a program to make a community out of people already active in their social space, but is providing perks, mentoring, and recognition for those that participate by writing reviews. The benefit to Google…

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  • Google

    April 21 – Will Your Website Traffic Drop by Over 50%?

    March 9, 2015 - By Nancy McCord

    Google has announced that on April 21, it will be removing non-mobile friendly websites from the mobile search index. April 21st is the day you will find out just how much your website traffic will drop if you have not moved to a responsive website. For some sites, mobile traffic…

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  • Google AdWords

    Google is Trashing Removed Campaigns and Keywords from Your AdWords Account

    March 4, 2015 - By Nancy McCord

    Google doesn’t let you throw anything away. From archiving in GMail to allowing only a “remove” and not a “delete” in AdWords, Google just hates to throw stuff away – permanently. Well, that was until now… Starting the week of March 24, Google will be starting to purge its files…

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  • Google - Google My Business - Google Places - Reviews

    Google Gets Serious About Building Business Reviews for the Web

    March 2, 2015 - By Nancy McCord

    Just this last week I joined the ranks of Google’s local reviewers. Google has quietly put the word out that it wants to enlist its own approved writers to start building reviews on local businesses. Google calls their program “Local Guides”. You too can apply to be a writer. I…

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Our Recent Posts

  • Apr 22, 2026 Fewer clicks, More Revenue: Winning The Zero-Click Era
  • Apr 08, 2026 Building an Unstoppable Brand in a World of Ghost Bots
  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 
  • Mar 21, 2026 Introducing Our Customer Referral Program
  • Mar 11, 2026 The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

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