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  • Google - Google AdWords

    AdWords Enhances Phone Call Tracking for Websites

    September 1, 2014 - By Nancy McCord

    AdWords has rolled out a nice improvement for call tracking that every business owner who is using AdWords should implement. This new conversion tracking feature allows website owners to code their website phone number to auto insert an AdWords call forwarding phone number. This new feature now allows for website…

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    Related Posts

    Fewer clicks, More Revenue: Winning The Zero-Click Era

    April 22, 2026

    Building an Unstoppable Brand in a World of Ghost Bots

    April 8, 2026

    The Death of Last-Click: Mastering the 2026 B2B Journey 

    March 25, 2026
  • Reviews

    Pocket a Cool App for Busy People

    August 28, 2014 - By Nancy McCord

    Looking for a way to be productive and keep on top of your reading? Consider the app called Pocket. Pocket allows you to save to read later any article or web page. By saving something of interest to your own Pocket account, you can read it on your phone, on…

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    Managing Your Web Reputation, One Review At A Time

    Managing Your Web Reputation, One Review At A Time

    September 30, 2019
  • Google Maps - Google My Business

    The End of Manipulating Google Places

    August 26, 2014 - By Nancy McCord

    Very quietly Google has changed Google Places to remove the ability to manipulate a listing for organic performance and rebranded this property now as Google My Business. This action has very quietly slipped under the radar, but the changes are big for businesses. First, Google sent out notices to all…

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    Small business visibility services.

    New Visibility Services for Local Businesses

    August 14, 2021
    Nancy McCord and Bandit

    Google is Continuing to Test New Google My Business Features and Components

    January 8, 2021
  • Web Content - Web Visibility

    Budget Tight? Where Can You Cut Back without Hurting Your Web Visibility?

    August 21, 2014 - By Nancy McCord

    The month of July has been tough for a number of businesses and August is not looking too hot either. Your company President is asking all departments to start trimming. Where can you trim without seriously affecting online visibility? 1. Take a careful look at social media. You may be…

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    July 1, 2023 is the sunset date for UA or Universal Analytics.

    Virginia Consumer Data Protection Act (CDPA)

    March 12, 2021
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  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 
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