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Part II The New SEO is De-Optimized SEO

This post is continued from Tuesday.

Once you’ve de-optimized your website in an effort to improve organic placement, where do you go from there?

My personal recommendations for site placement:

  • Get blogging at least twice a week using an on-domain blog
  • Get going with Google+ and post regularly at least once a day
  • Create a Google+ Community in your area of expertise and work to foster interaction
  • Start tweeting and work to engage specific followers strategically
  • Enhance the message back on your website make sure what and how you do it is clear
  • Create  a mobile friendly website or one that is mobile responsive
  • Regularly add new content to your website including downloads, special papers, and tip sheets

The new optimization is user-centric and moves to a stronger emphasis on what readers will want to know about you and your services in a sharable way. Great content is sharable content! That’s the new world of optimization for 2013.

If you need help with a new strategy consider our SEO evaluation program.

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De-Optimization is the New SEO

To place organically on Google, you’ve now got to undo some of the things you may have done to get placement before. In other words, the new SEO is de-optimized SEO!

It’s time to undo these things if you have done them on your website:

  • strategic use of anchor text in internal links
  • titles in links
  • phrases using keywords in image alt descriptions
  • keywords used in H1 and H2 tags
  • bolded keywords in the content

It’s time to undo these things if you’ve done them on off-site properties:

  • sending out articles to newsletter/article sites
  • using anchor text in links that point back to your website
  • paying for a link on other websites
  • listing your business or website on link farm pages
  • writing press releases just for the sake of creating inbound links

The next post on Thursday will tell you what you should be doing now for your website in an effort to improve organic placement. Not sure what to do? Check out our SEO optimization consulting services and initial evaluation program.

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The Value of a SEM Manager

Google has been adding new automation tools into AdWords with the supposition of making the program easier to use, but is it really? Although you can now automate many routine actions such as pausing keywords, enabling keywords, bidding up or bidding down by set criteria automation will never replace the efforts of a seasoned AdWords account manager who makes budget and strategy decisions.

Although automation tools can help to manage large accounts by its very nature there is no reality review done by automation tools that can respond to market changes, auction changes, and a varied marketplace. Although my firm does routinely use automation tools for AdWords account management, we routinely also check the results these tools provide to make sure that the settings are still working for an account. In fact, we will even sort data back 60 to 90 days to make sure that the automation has not run crazy damaging account performance.

Interestingly enough, we are doing a review right now using the Search Funnel reports for clients and are finding out that some keywords paused by automation actually were conversion assist or conversion impression assist keywords and should be re-enabled.

I have found automation is only as good as the account manager you have that sets the automation in place and then verifies and checks that the automation is working for your account.

I’d be glad to chat with you next week about your own AdWords account management needs if you feel that our services would be a match for you.

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The New Website Optimization is De-Optimization

Yes that’s right the new way to optimize your website for organic placement is to de-optimize it.

Here are some of the things others in my industry feel that Google is targeting and applying penalties for at this time:

1. Link title tags – this used to be a good SEO tactic, now it is best to remove any you have put in.

2. Internal links – watch your anchor text and stop using keywords for anchor text for links. Switch up the text you use, use natural language and stop trying to build keyword density.

3. Image alt tags – these tags should no longer be sentences that just happen to include keywords, but rather real descriptions of an image.

4. Bolding words in your text – Bing has liked bolded items before and so has Google, but now you may be racking up little small penalties for bolded keywords in your content. It is time to clean up!

5. Not having a mobile website – today there’s simply no excuse for not having a mobile website. Google may very well be penalizing you for not having one. To get one for the first year is free. Just go to DudaMobile.com they have partnered with Google to supply super easy sites free.

For more great information on small things you may be doing that are racking up points that may really be hurting your website placement, check out this great  article.