If you’ve been around for a while you’ve heard of infamous Google algorithm updates. One I can remember clearly was the Florida update – that was one of the very first that got webmasters to notice what Google was doing to the SERPs. In recent memory there are Panda and Penguin. Several other big…
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Penguin 2.0 is Coming – Brace Yourself
Matt Cutts, one of Google’s lead spam engineers, is telling my industry that another large algorithm update is coming in the upcoming weeks. He has stated that it will be an important update and may impact many sites. Google is calling this pending update Penguin 2.0. Many sites got hit…
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Advertorials and Google
Matt Cutts, Google’s voice to my industry, has recently stated in a video that Google considers advertorials and sites that use them without a no follow tag to be in violation of Google’s quality guidelines. You can watch the full video here. So what exactly is an advertorial and why…
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Google’s New Keyword Planner for AdWords
Coming to Google AdWords accounts and accessed from the tools menu drop down is a powerful new tool called the Keyword Planner. I am seeing this new tool in many of my client AdWords accounts as of today. This new tool is a real gem and a wonderful improvement to…
