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New Features For Google AdWords to Check Out

AdWords has introduced some great new features that you may have missed in 2012 and has new ones are already planned for 2013. Here are my top picks of great new features and those I am eagerly anticipating.

1. Google Tag Manager
This feature, although not just for AdWords managers, is a new way to add code including AdWords conversion tracking to your website. Instead of adding code to all your pages or to your headers and footers, you add a script just after the <body> tag and then customize what causes your code to fire and on what pages of your site from within the Tag Manager control panel. This is a huge improvement for management of large websites.

2. Ability to Set AdWords Ads to Rotate
If you have loved doing A/B testing of ad text in AdWords, then you will love that you can now again decide to rotate ads evenly overriding the default optimize setting. Although I don’t use this feature for every account, in some cases this is a must especially when you are in the conversion discovery mode.

3. Sitelinks Galore
Now you can enter in up to 10 sitelinks for your Google AdWords campaigns. I highly recommend making sure that you are using this new feature. Previously, we could only add four links, but now can add up to 10. Make your ads stand out by providing instant access to deep inside your site where meaningful.

4. Search Remarketing
This is a new feature planned for 2013 and so is not available in your account yet as 1-3 are. I am excited about this new feature and will make sure to let you know when it is available. I am not sure how Google will handle search remarketing, but with the success of Display Remarketing, I just know this one will be a must use in each account.

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How to Sync Your IE Favorites between Computers with SkyDrive Using Vista

Live Mesh from Microsoft is going away in February. I have used this service from Microsoft to sync my IE favorites between four or five computers which I really love. With Microsoft dropping Live Mesh in favor of the new SkyDrive, I just had to find a new alternative way to sync my favorites between my myriad computers and screens.

This excellent video will show you how to set up this action to sync IE favorites using the new SkyDrive from Microsoft.

Here’s a special tip for Vista users:

These instructions work great for Windows 7 and 8 systems, but do not work for Vista. I have, however, found a work around for Vista users. If you follow the video instructions and are using Vista, when you try to open favorites in Internet Explorer, you will get an error saying that the favorites/favorites folder is missing and your favorites will not show.

To solve this problem, open your SkyDrive folder for your favorites and copy all the files. Then create a new folder called favorites inside of the favorites folder and then paste inside all the favorites you have just copied. I know this seems redundant, but it works. Now open IE on a Vista machine and you can now see all your favorites in Internet Explorer.

If you are syncing to a Windows 7 and Vista machine and you are saving a favorite, you will see that you have the option to save your bookmark now in two locations  the plain favorites folder and the favorites/favorites folder. Save your same URL in both and this way you can see your new bookmark on Vista and Windows 7 and 8.

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Want a Vanity URL for Google+ Now? Here’s How to Get One

Although Google+ is getting ready to create vanity URLs they don’t have them available for everyone right now. So GPlus.to has created a way for you to use their third party app to create a short easy to share URL for your Google+ profile page.

It’s simple go to GPlus.to and set up an account, enter in your Google+ long URL and create a simple short vanity URL.

Here’s a short video that give you the steps if you want to watch. Just remember that if GPlus.to goes away in the future that your marketing and branding efforts are for naught, but this does make your URL way more sharable.