Skip to content
The Web Authority

Smart Digital Marketing, Real Business Results – McCord Web Services

  • About
  • Services
  • Get Our Posts by Email
  • About
  • Services
  • Get Our Posts by Email
  • Google - Google Plus

    Coming Soon Custom Vanity URLs on Google+

    December 12, 2012 - By Nancy McCord

    The current URL of your Google+ page is long and ugly, but the Google+ team does say that they are working to re mediate this issue. Saurabh Sharma at Google writes in one of his Google+ status updates that Google is currently trying out new vanity URLs on select brands at…

    Continue Reading

    Related Posts

    Fewer clicks, More Revenue: Winning The Zero-Click Era

    April 22, 2026

    Building an Unstoppable Brand in a World of Ghost Bots

    April 8, 2026

    The Death of Last-Click: Mastering the 2026 B2B Journey 

    March 25, 2026
  • Google - Search Engine Optimization

    Placement on Google is All About Web Authority Not SEO Tactics

    December 10, 2012 - By Nancy McCord

    Since 2005 I have been focused on building web authority website as I felt that this was the best way to truly place on Google and insulate myself and my clients from search engine algorithm changes. I named my blog the Web Authority just for that reason. Authority websites communicate…

    Continue Reading

    Related Posts

    Fewer clicks, More Revenue: Winning The Zero-Click Era

    April 22, 2026

    Building an Unstoppable Brand in a World of Ghost Bots

    April 8, 2026

    The Death of Last-Click: Mastering the 2026 B2B Journey 

    March 25, 2026
  • Google Plus

    Google+ Tips – Bold and Verify

    December 7, 2012 - By Nancy McCord

    Here are a few tips for Google+ that I thought were pretty good and wanted to pass along. How to Bold Something in a Status Update This is pretty cool and I stumbled across this on the Web, but can’t remember where. To bold something specific like a keywords or…

    Continue Reading

    Related Posts

    Incorporating Social Media Into Your Internet Marketing Strategy

    Incorporating Social Media Into Your Internet Marketing Strategy

    November 11, 2019
  • adCenter - Bing - Bing Ads

    Structuring Your Account to Use Dynamic Text – Part II

    December 5, 2012 - By Nancy McCord

    Continued from Monday. I am very careful in crafting my ad text so that when the dynamic keyword or phrase is inserted it makes sense to a reader. This is why my keyword trigger lists are small and concise and include a desired reader action such as buy, order, or…

    Continue Reading

    Related Posts

    Be in the Know on Microsoft Advertising

    The Value of a Microsoft Advertising Certified Professional

    May 3, 2023
    Nancy McCord

    Optimizing Your Organic Adwords Placement

    November 25, 2019
    McCord Web Services is a Google Partner and a Certified Google Ads Professional

    Leveraging Machine Learning For Google Ads- Part 2

    October 28, 2019
 Older Posts
Newer Posts 

Website Links

  • 1. Website
  • 2. Advertising
  • 3. Certifications
  • 4. Partnerships
  • 5. Visibility
  • 6. Agency White Label

Our Recent Posts

  • Apr 22, 2026 Fewer clicks, More Revenue: Winning The Zero-Click Era
  • Apr 08, 2026 Building an Unstoppable Brand in a World of Ghost Bots
  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 
  • Mar 21, 2026 Introducing Our Customer Referral Program
  • Mar 11, 2026 The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

Our Blog Archive

Post Categories

Share Our Content

© 2026 McCord Web Services LLC. All Rights Reserved.
Graceful Theme by Optima Themes

Article Archive

Post Categories

Website Links

  • 1. Website
  • 2. Advertising
  • 3. Certifications
  • 4. Partnerships
  • 5. Visibility
  • 6. Agency White Label