Social media is about connecting. One of my pet peeves is for business websites to have social media icons to various platforms, but they have not updated them for months or sometimes years.
My rule is, if you are not using it – lose it!
We all have our favorite social media accounts to use and some of us will use more than others, but if you are going to have the icon on your website, you should try to do one update a week and at the minimum of once a month. If you cannot keep on top of that consider farming out your social media updates to an employee or contactor.
When you are operating in a competitive market, social media interaction may be the one thing that helps differentiate you from your competitors. Especially if you are providing value to users in the things you are doing on social media.
It does not have to be difficult to keep your platforms updated. You can use an application like Hootsuite or Sendible to schedule, repeat, and save updates to reuse. In fact with Hootsuite, you can even send the same update to multiple profiles with one click.
We are different and truly focused on quality and content when it comes to social media writing.
We use only American writers.
We use only college educated, mature professional writers.
We hand select the background information for our team of 10 writers.
We decide what keywords will be used in your hashtags when used.
We have four social media installers, who load the content in our writer’s portal and schedule your updates.
We have an master’s graduate proofread all your content after it has been installed in our writer’s portal before being published.
But our service does not stop there…
The day your update is to appear, we verify that it has published and republish it if the time was missed.
We will typically touch an update we write (even Twitter) 8 times from start to finish/publish. If you are looking for quality content, turn key operation, and an attention to detail from your social media writers and managers, we invite you to review our programs for Twitter, Facebook, LinkedIn and Google+.
Sometimes a well meaning friend will send you a link to a bad review about you or your business that they found online and it can spoil your day. Here are a few things to know about how to handle a bad review.
Not all bad reviews need a response
Not everything needs you to respond. In some cases a response may be worse than just letting the review stay out there. If you do decide to write a response, take a deep breath. Never respond to or write a rebuttal when you are upset or angry. Take time to craft a thoughtful response and be conciliatory in your comments. Acknowledge the feelings of the reviewer.
You cannot please everyone
This is hard for some business owners, but you cannot please everyone every time. Take the bad along with the good and know that there are simply some “trolls” out there that get their jollies crushing you online.
Consider the review placement
If the review is on Google+, Yelp, or another highly visible site, I do recommend that you consider writing a rebuttal. If appropriate, I would encourage you to even contact the client – if they have given enough information for you to identify them and see if you can fix the problem. A customer who has had a problem resolved can be your biggest advocate. Don’t forget to ask them to update their review after you have fixed the problem. If the review is not on a high profile site, know that even then, it may still be visible to others and may still need your attention.
Move forward and learn from any errors
If you did get a bad review that is warranted, use the opportunity as a chance to retrain staff or challenge your current processes. You can really learn a lot about how customers perceive you from reviews even bad ones.
Move forward after a bad review, remember you’ve pleased plenty of other customers and stay focused on what you do right and work to improve areas where you may be weak.
Need help solving a problem like a bad review? Visit our website at www.McCordWeb.com to find out how we can help today.
I consider activity on Google+ important for business owners. The real SEO and search benefits are however not achieved by updating your Google+ Business page, but rather your Google+ personal page.
So, how can you connect with others to start building your Google+ empire and improved rankings for your company website in the organic listings?
Start by making sure the content you write is on target, on topic, and engaging. I use my Google+ page for business and not personal use. Consider doing the same for now.
Work to actively add users to circles and respond when someone adds you to one of their circles. Click +1 and leave comments on posts you find interesting. You’ve simply got to spend some time.
Consider starting a hangout. Well I am still thinking about that one, but have participated in several others and they can be fun. I have just not initiated one.
I personally find that for placement Google+ will be very important. As Google does not allow any automated or scheduled updates to be passed to your Google+ page, you will find the community of business people, legitimate, real and engaging.
Personally, I use Facebook for personal interaction on my locked down private page and Google+ as my face on social networks for business.
If you are using Google+ for your business outreach efforts, make sure to check out our Google+ writing services. They are very cost effective.
As a void is created in search by the changes that the mobile web has brought about, social media is filling the gap by becoming the “go to” location for reviews and personal recommendation.
“Is Search (As We Know It) Dying” is an excellent point of view and a great read for today. As the author notes, social media icons like Facebook are deep into development for the next generation of search and mobile use. One of the biggest pushes are for artificial intelligence and personalized assistants; keeping users tied in and connected.
Take into account activity on social networks, where queries like “I am visiting London, England next week, what have you done or loved that I should make sure to put on my to do list?” are commonplace and readily answered by friends, family and acquaintances.
Although users have loved, then hated, and now appear to love again social sites like Facebook and LinkedIn, I am seeing more businesses and consultants feel that it is now time to get serious about establishing and keeping a presence on these social media sites.
Courtney Danyel (the author of the aforementioned article) puts it all succinctly in this ending comment, “In the long run, brands and businesses focusing the majority of their energy on optimizing for search will face the inevitability of stunted reach and growth.” I could not agree more.