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  • Google AdWords

    Afraid to Test AdWords Try Google AdWords Express

    July 4, 2012 - By Nancy McCord

    Some clients may be selling a service or product that may not be a wonderful match for Google AdWords. There’s a great way to test if AdWords is right for you before taking the big plunge in regards to set up fees and click charges. First, this is why AdWords…

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    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune

    June 17, 2026

    Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 

    June 3, 2026

    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026
  • Twitter

    Twitter May Be Better Than Facebook for Your Business

    July 2, 2012 - By Nancy McCord

    It used to be that I felt that every business should have a Facebook page. With the changes that Facebook has made this past year, I am starting to rethink Facebook’s importance and consider that businesses may be better served by a strong presence on Twitter instead. Although Facebook still…

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    The Role of Social Media on Your Website: If You're Not Using It- Lose It

    The Role of Social Media on Your Website: If You’re Not Using It- Lose It

    November 4, 2019
  • Bing

    Have You Looked at Bing Local?

    June 29, 2012 - By Nancy McCord

    So many business owners are focused on Google+ Local, (previously called Google Places) that they forget that Bing has a great local program too. In fact, in this recent study consumers chose Bing Local over Google Maps for local searches. “Bing tied for the top spot with both Superpages and…

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    AI Tools are available now and many at no cost.

    McCord Web Services is Embracing AI

    June 1, 2025
    Stop Bleeding Cash in AdWords- Move Out of Broad Match

    Stop Bleeding Cash in AdWords- Move Out of Broad Match

    December 30, 2019
  • Blogs - Social Media - Twitter

    What’s Worth the Trouble for Social Media?

    June 27, 2012 - By Nancy McCord

    For every client and business it will be different. For some it is Google+, others Facebook, others yet Twitter, and for some it is definitely LinkedIn. Much of where you should invest your time for social media is about your target audience. If you are: Consumer oriented – Facebook and…

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  • Navigating the Shift: How Intent, Context, and AI are Redefining Search Optimization
  • The Content Marketer’s Dilemma: Why Lazy AI Fails SEO, and How We Fixed It
  • The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune
  • Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 
  • The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 
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