ROI also known as ROAS (Return on Ad Spend) is just one important metric to monitor to make sure your AdWords advertising plan is working for you. The formula for ROAS is shown below: ((Sales less AdWords Spend) divided by AdWords Spend) times 100 This yields a percentage that is an important…
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Facebook Business Pages – The Hidden Tabs – Can You Find Them?
Wow, it took me days to figure this out and I don’t consider myself a Facebook newbie at all. On business pages the new tabs are not tabs at all, here’s the lowdown. Underneath your cover photo are several text links that are spread out across the width of the…
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Facebook Advertising Options
Along with the new changes that Facebook announced to the timeline for business pages on February 29th, was an announcement that advertising options would change as well allowing more pages to use advertising options that had only been open to really big advertisers. So far I have only seen a few changes…
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Facebook Business Page Timeline Tips
I have migrated my two Facebook business pages early to the timeline this past weekend and wanted to share some of my tips that I have figured out while I was using the new look. Remember as you read this blog post, all business pages will all be forced into…
