In my series on website metrics, today I want to talk about website activity. The tool I like to use to measure website activity is Google Analytics. By installing a small snippet of code on your website you can track visitor traffic. Although you will only be able to see…
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Reviewing Ad Profitability: ROAS – Metrics Part One
ROI also known as ROAS (Return on Ad Spend) is just one important metric to monitor to make sure your AdWords advertising plan is working for you. The formula for ROAS is shown below: ((Sales less AdWords Spend) divided by AdWords Spend) times 100 This yields a percentage that is an important…
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Facebook Business Pages – The Hidden Tabs – Can You Find Them?
Wow, it took me days to figure this out and I don’t consider myself a Facebook newbie at all. On business pages the new tabs are not tabs at all, here’s the lowdown. Underneath your cover photo are several text links that are spread out across the width of the…
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Facebook Advertising Options
Along with the new changes that Facebook announced to the timeline for business pages on February 29th, was an announcement that advertising options would change as well allowing more pages to use advertising options that had only been open to really big advertisers. So far I have only seen a few changes…
