I have had a few clients say “Facebook is not working for me, I am not making any sales from it!” It is important to understand what Facebook is and what Facebook is not. I do not consider Facebook, at this time, a strong lead generation tool. That being said,…
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Responding to Unfavorable Online Reviews
Getting a bad review online can be maddening, but don’t make it worse by responding without putting in a lot of thought to how your own response will be perceived by other future customers. I have a client who had a very poor review. When you are in business, you…
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Social Media More Than Fluff
Danny Sullivan, a pillar in my industry and writer for SearchEngineLand, just interviewed Google and Bing engineers about what they use from Facebook and Twitter in regards to signals that may impact organic placement. I found the article extremely interesting and I think you will too. You can read the…
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Google HotPot a Great Idea With a Silly Name
Google released HotPot about two weeks ago and so far I have used it several times and like it. I have to say if you have not checked it out you definitely should. If you are a local selling and serving business, you for sure need to come up to…
