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    Are You Watching Your Website Stats? Why Not?

    December 22, 2010 - By Nancy McCord

    You can’t find out if your website is working for you if you never take a look at your website statistics! It is great to have a website and every business should have one, but sometimes just having one is not enough. Sometimes you need to “nurture” and “feed” your…

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    Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 

    June 3, 2026

    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

    May 20, 2026
    Digital Marketing and Microsoft Ads Account Suspensions

    Why is My Microsoft Ads Account Suspended?

    October 14, 2025
  • Google AdWords - News & Trends

    Know Your Cost Per Acquisition to Be Profitable with AdWords

    December 20, 2010 - By Nancy McCord

    To use pay per click advertising successfully you really need to know what your cost per acquisition is or rather how much you are willing to spend to get a new customer and still have profit left over. Without knowing your cost per acquisition, you can actually be paying Google…

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    Digital Marketing and Microsoft Ads Account Suspensions

    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune

    June 17, 2026

    Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 

    June 3, 2026

    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026
  • Web Content

    Sometimes What You Really Need Is Not SEO

    December 17, 2010 - By Nancy McCord

    I had a client contact me this past week and ask me to perform SEO code optimization services on his website as he felt he was not getting enough business and thought it was due to low search engine placement. As part of our process of working with a client,…

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    July 1, 2023 is the sunset date for UA or Universal Analytics.

    Virginia Consumer Data Protection Act (CDPA)

    March 12, 2021
  • Twitter

    Should Local Selling Businesses Start Using Twitter

    December 15, 2010 - By Nancy McCord

    With the real push from search engines to integrate social network activity into your personalized search results Twitter for local selling businesses has become meaningful. The best feature with Twitter is its totally viral nature. Follow people of interest, write interesting tips and news, get retweeted widely and you have…

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    The Role of Social Media on Your Website: If You're Not Using It- Lose It

    The Role of Social Media on Your Website: If You’re Not Using It- Lose It

    November 4, 2019
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