Here’s what Google says about Google Boost: Google Boost is a new online ad program that lets business owners build search ads from their Google Places account. The goal is to make the ads contextually relevant. Google is really putting some muscle behind moving to strongly monetize Google Places or…
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Inflating Your Daily Budget to Force Clicks on AdWords Can Get You In Trouble
You may say this never happens, but as I review all AdWords accounts that are running when a new prospect comes to me looking for a new account manager, this happens fairly frequently. Personally, I do not recommend this action. What I am speaking of is when an AdWords account…
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Improve Your Cash Flow With Policies
I have found that by creating policies that we state in our standard letter of agreement for every customer that we do business with, that we have improved our cash flow and nearly stopped bad debts. With a bit of forethought you can create scenarios where you are not required…
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Google AdWords Dynamic Keyword Insertion Tips
Don’t set up ad groups that target location names making it difficult to manage your ad groups. Consider using Google AdWords dynamic keyword insertion to do the work for you and keep all your location names in just one ad group. The key to using Google AdWords dynamic keyword insertion…
