You may not know it, but in my industry it is a common practice to lock in a customer to create a long term cash flow. Some webmasters will even set up accounts in their own names for services for which you are billed just to make it difficult or nearly…
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SEO As We Have Known It Is Dead
Yes it is true, with the advent of personalized search where everyone sees a different search results page based on their accumulated search history and social media site interaction, search engine optimization as we have known it over the years is dead. In fact, it is so dead that we…
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AdWords Keyword Discovery
Not every keyword you can dream up for your products is a good keyword to use in Google AdWords. When determining what keywords to use, I find it crucial to also think about the type of matching that should be used as well. For some general keywords broad match should…
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Transition from Yahoo Ads to Bing Ads
If you have been advertising on Yahoo, now is the time to carefully review your Yahoo account. Specifically in regards to the character count in your ad text titles. The reason for this careful review is for you to be ready for account migration from the Yahoo PPC platform to…
