Not every keyword you can dream up for your products is a good keyword to use in Google AdWords. When determining what keywords to use, I find it crucial to also think about the type of matching that should be used as well. For some general keywords broad match should…
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Transition from Yahoo Ads to Bing Ads
If you have been advertising on Yahoo, now is the time to carefully review your Yahoo account. Specifically in regards to the character count in your ad text titles. The reason for this careful review is for you to be ready for account migration from the Yahoo PPC platform to…
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More on the New Digg Site and Why You Need to Try It Too
I spoke briefly about the new Digg in last month’s newsletter and this month I want to pass on my candid comments after having really used the application. First, I really like it. It was easy to update my profile and the application allowed me to feed my blog, post…
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Finally, We Launch Google Maps Placement Services
I have done quite a bit of research and writing on the topic of how to improve your Google Maps, now known as Google Places, placement. For many businesses that sell locally, like lawyers and pest control service companies, placing well on Google Places can mean big business and terrific…
