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Identification of Trends Impacting Google Maps Placement

Image of a Google Maps exposure on Google.com.

I am starting to see a few trends in Google Maps that can be leveraged for placement and wanted to share them with you.

I have particularly studied several pest control firms up in the New York City and New Jersey areas. Here’s what I see in regards to who owns the top spot and on down. My comments below are based on what I see for the New York City search query above, but are matched with the New Jersey listings as well.

1. Typically the business with the most number of reviews will be placed first. These reviews are pulled from maps.google.com reviews as well as other review locations. The New York City reviews are being pulled from NewYork.CitySearch.com in the link above. All the business locations with the city name in the query with reviews are listed first and in order with the one with the most reviews listed in the number one position.

2. Google Maps then appears to pick up adjoining cities alphabetically with the business with the most reviews first. In the link above the first city was Astoria. The business listed had nine reviews.

3. Any businesses that had no reviews were then listed with the city that matched the search query first and then additional cities were listed in alphabetical order. So in this case the first listing without a review had a Manhattan address (as Google understands that this is New York City). The second business was in Astoria and also had no reviews. The next listing without a review was for Brooklyn.

Additionally Google will show a listing over another if it has a coupon. So if you have no reviews, but you offer one or two coupons, your listing will appear in a higher position than others without reviews and with no coupons.

It is easy to create coupons. You do so by logging into your Google Maps or Google Local Business Center account. Now getting positive reviews is harder.

My recommendation is that if Google Maps placement is valuable to your business is to get busy soliciting customer reviews. Provide clients with a link to post reviews directly on your Google Maps profile page when you have sold or completed your service. You may want to even encourage reviews with a small monetary tip, coffee cup with your name, or personal email asking for their comments and a link to your Google Maps page. I would also recommend that you create one to five coupons for your business.

This is the first real trend that I have been able to see in regards to how Google handles who gets placed where when it comes to Google Maps. At this time we do not offer Google Maps placement services as really getting reviews and creating coupons is about you and your interaction with customers directly and not necessarily something that should be farmed out. That being said, clearly the “nut has been cracked” so get busy working to improve your Google Maps placement starting with customer reviews and then coupons.

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How to Add a Blog Post to WordPress

If you have never used WordPress sometime how to add a post is extremely confusing and especially if you want to publish on a future date. Here are the steps that we teach to our new blog writers on how to add a post.

Download and install IE Spell for your browser as many WordPress control panel spell checkers are not functional.

Visit www.IESpell.com. This little spell checker is then accessed from your tools menu. If you use Firefox, do a Google search and download a plug-in that you can use for spell checking.

Login to the blog control panel. You will be on the blog dashboard page once logged in.

Click Posts in the left side bar. The blog listing screen will open. If you have a draft post or pending post you will see it in the links on top of the blog post list.

To create a new blog post click Add New in the post menu in the left sidebar. The next screen will show the blog post entry control panel.

This is crucial – if you have created your blog post in Word or used one from the client, you MUST copy your post, paste it into Notepad, and then copy it from Notepad and then paste into the blog entry field. If you do not do this you will carry hidden font and character styles into the blog post which will be visible when published. You can typically access Notepad from the Accessories menu on your computer in your Microsoft Office products.

Once on the blog post control panel, type in or paste your blog title in the very top one line field. Paste in from Notepad or create your blog post in the larger box underneath the blog title.

To insert a link in your blog post, open another browser tab, go to the web page that you will want the link to direct to, copy the address from the address bar, must include the http:// in front of the link. Go back to the WordPress control panel and using your mouse drag to highlight the text you want to carry the hyperlink. I like to drag from the end of the phrase to the front to have better control over the link and so a space in not inadvertently picked up in the link. Then click the chain or hyperlink icon in the tool bar just above the post entry field. A small window will pop up, paste the link into the very first field overwriting the http:// that is already there, select in the drop down, open link page in a new window, and then click insert. WordPress will then underline and hyperlink your text in the blog post.

Make sure to spell check your blog post using IE Spell.

On the right side bar now create tags in the tag field that are keywords to find your blog post. I use all lower case for tags unless it is a proper name. I usually select one, two or three words based on the blog post.  Make sure to click Add.

Then look just below the tag field and select categories. Categories are like blog navigation so be judicious in adding them. All categories should be proper case.

In the top right box that says publish; look for Publish Immediately and EDIT. Do not click any other buttons at all like draft pending review or okay.

Click the Edit link to open the publish time calendar. If you are publishing ahead, change your date and time. I like to set the clock to 5:00 am as the publish time if I am scheduling a blog post ahead so it is there the first time someone looks. After setting the date and time, click PUBLISH. This is important to not click the okay button or preview button as your post may end up as a draft and not properly scheduled. After you have clicked publish you can go back to the blog post master page and click your blog post to preview it.

Always make sure you preview your blog before you log out to make sure you don’t have any funny characters and that your spacing is correct and images are in place.

To double check that all is well, click Posts on the left menu you will see your blog post in the link at the top that says scheduled and also in the blog post list with a countdown of hours until the publish time.

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Google AdWords Explained

Google AdWords is a pay per click program. Pay Per Click programs, PPC or Pay For Performance are all the buzz in Internet marketing. The growth in web traffic generated by pay per click services is growing and a marketing option to be seriously considered. With PPC, you pay each time a web viewer chooses your ad listing link and clicks into your website.

Pay per click targets a specific audience reaching up to 85% of all Internet users in a cost effective and immediate way. There can be as much as a $20 return of investment for each $1 spent.

The first step is to select which pay for performance agent to use.

Although Yahoo has more overall visitors statistically, due to their Web properties, than Google, Google AdWords is the most productive pay per click vehicle and the place you should start with when you decide to advertise using pay per click. In the United States, over 80% of all Internet searches will start on Google first. With Google AdWords, you can see your ads in several hours, and have the ability to start and stop campaigns easily. You will show your products and services to millions of viewers and active shoppers using the massive reach of Google. Additionally Google AdWords will typically out perform Yahoo and MSN adCenter when it comes to generating conversions and return on investment.

The second step is to select your targeted keyword or phrases.

At this point you may want to consider increasing the density of your selected keywords in your website’s HTML code, your site’s description, and title. However, we have found that you can still experience great returns using PPC without revising your website, as your PPC ads are triggered by the keywords you selected that are tied to your ad and not your web site’s content.

The third step is to select your monthly budget.

You select the maximum amount that you will pay each month for click throughs to your website. Once the maximum amount is reached your agent will halt click throughs to your site automatically. Additionally, you will select how much you are willing to pay by keyword.

With Yahoo! Sponsored Search, you will be charged your pre-designated budget amount on a monthly basis in advance of the clicks. Clicks are then deducted from your account balance on a daily basis. With Google AdWords, you may pause a campaign or update your settings at any time. There are no minimum monthly spending limits and no contracts or long term commitments. You can select to be charged for clicks after they happen.

How much should you allot for a pay per click program?

I suggest that clients should set a budget of at least $500 and better yet $800 to $1,500 for 30 days of clicks on top of our fees for the first month. This allows Google to have enough budget to not minimally serve the account and allows us enough latitude to find the sweet spot for a market competitive cost per click.

When you are ready to get serious about pay per click for your business we invite you to consider our AdWords services. Not sure which account manager to use? Review our client ratings and testimonials as you evaluate your choices.

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Our February Newsletter is Posted

This month we have some great topics in our e-newsletter. Here’s a quick review:

Are You Missing Google Local or Google Maps Exposure Opportunities?

You can get free exposure on Google.com, when you match a local search query, if you have a Google Local Business account. What makes it all even sweeter is that the exposure is free.

First, if you don’t have a Google Local Business Center account, I would strongly recommend that you consider setting one up as sometimes local searches are shown above the organic results accompanied by a map. Why wait when you can set one up for without charge? Read more…

Brite Idea Tip: Google AdWords Ads to Show on Smart Phones and Will Offer Click to Call

Google will be rolling out a new mobile advertising program in AdWords this month. But to have your ads show on iPhones and other smart phones you need to make sure that you are opted in. Here’s how you can tap into this mobile network so that when Google rolls out the program to your account you will be automatically able to participate.

For quite sometime in the campaign control panel you could select to show your ads on iPhones and Smart Phones or just on desktop PCs. Now Google is going to finally enable special features just for iPhones and Smart Phones. Read more…

Confused About the Google Caffeine Update? Join the Club

We’ve heard conflicting reports about the release of the new Google Caffeine update and whether it is already live. First, the professional chatter in the first week in January was that the new Google “Caffeine” algorithm was out. Then, on January 14th, the professional chatter was that, no, the algorithm had been delayed. So who do you believe and why would the update possibly be delayed?

As with all important new algorithm adjustments on Google, there is a fine tuning period after launch. When the infamous Florida update was rolled out several years ago, the blow back that Google received was so strong, parts of the algorithm were tweaked for performance to soften the impact or rolled back all together.  Read more…

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