If you were waiting to sign up for Yahoo! Sponsored Search advertising when Yahoo allowed new account set up on the new platform, well now is the time. Today Yahoo has changed all newly set up accounts to go immediately onto the new platform.
Click our blog post title and get a $50 click credit on setting up your new Yahoo! Sponsored Search account for self set up.
I like the new Yahoo interface and so far with our testing and client accounts the quality of clicks has been excellent, conversions good, and geo-targeting accurate. Yahoo has really upgraded their ad platform and we consider it a really viable alternative to Google AdWords.
So, if you’ve been waiting, don’t wait anymore you can now take advantage of Yahoo’s new geo-targeting and improved ad serving now!
We have done an analysis and wanted to point out that we have found roughly a 21% increase in click costs in our client accounts from December figures compared to August figures.
That means your budget does not stretch as far on the Google AdWords of today. You are paying more for clicks, getting fewer impressions, and paying more for each conversion. So ready to change to a new pay per click program. Well hold your horses as Google AdWords is still king. Unfortunately we all just stuck with the situation as Google still owns 47% of the search market share, and 84% of all searchers start their searches on Google.
Hmm, Merry Christmas.
Have you seen this yourself? Particularly in the last 30 days we have seen a marked rise in Cost Per Click (CPC) across most client accounts.
The biggest increases in CPC have been in accounts where there are no specifically created landing pages. We have seen CPC increases in accounts where we are using specific landing pages, but at a much smaller percentage. Here’s an example: account a used to be able to get geo-targeted clicks on terms at $6.50 per click. Now the CPC has moved closer to $7.50 and up to be shown in the same position on the same keywords. Account b used to be able to get geo-targeted clicks on terms at $1.23 per click. Now the CPC has moved closer to $1.53 and up to be shown in the same position on the same keywords. Between both accounts that’s a 15 to 24% increase in CPC.
Why is there an increase? Part of the increase is due to supply and demand and I feel that part of the increase is due to the change in the quality scores for accounts based on their landing pages or lack of use of them. I am still working to identify what is causing this increase in CPC, but I have to say that it is nearly across the board on the client accounts that we manage.
What are you seeing in your Google AdWords accounts? What are you doing to keep your CPC the same or lower than what you paid about 30 to 45 days ago? Leave your comments below.
Click our blog post title to visit a nice Microsoft page that will allow you to tune your clear type settings on your computer for better screen clarity. You’ll be glad you checked. It takes less than 10 seconds to have your screen settings checked and tweaked for better looking fonts..
Stefan Sargent has done another beautiful Flash video and we wanted to share it with you. It is absolutely amazing what selected music and special effects can do to turn a video into something extraordinary.
This Flash video is of several ballet pieces and special effects have been added to some. I think that you’ll enjoy the art and creativity that Stefan used to make this a real work of art. Just click our blog post title to view the pieces. Enjoy!
We’ve seen it happen in several client accounts so you may want to try this for yourself.
One you’ve got a great performing campaign…consider revising the landing page with a new look and streamlined content for better performance.
Two a great way to jump start a good performing campaign to the next level is to update your ad text. Introduce a set of new ads. For some reason a fresh look, or fresh approach can also push your ad click through results. Buyers sometime experience ad fatigue and so a fresh approach periodically can reap really big click and click through results for an already great performing account.
Third try break out ad groups. When we have a top account another way to push it to even better performance is to break out the top performing keywords into their own ad group with their own landing page. This very narrow focus and match on ad text, keywords, and landing page is a winning combination!