There are several marked trends that we have seen across many business sectors in Google AdWords this past month. One has been an increase in advertising start up and the other has been a marked increase in conversion activity. Both trends bode well for a change in our economy and…
-
-
Twitter – Best Practices
How can you effectively use Twitter, how often should you tweet, what should you tweet about, when should you tweet? These are just a few questions that I get asked frequently. In this post I will share with you my best practices and recommendations for effective Twitter use. First Twitter…
-
PayPal Seriously Screws With AdWords Conversions
If you use PayPal to process credit card transactions and you are using Google AdWords to push sales on these products, a recent change PayPal has made will be seriously screwing with your ability to record conversions in Google AdWords. I’ve just spent over one hour on this and was…
-
A Case Study on Effective Twitter Use
I have an interesting situation that I am watching and it gives some insight into how using Twitter effectively to build your following allows you access to viral marketing on a huge scale. First, for one client I have set up two Twitter accounts; one for his main business and…
