The New Yahoo Sponsored Search

If you haven’t seen it yet, let me tell you, it is looking good! Yahoo’s new sponsored search platform has some very nice new features and I am looking forward to really giving it a work over.

So far only one of our accounts has been migrated, but what we have seen we like. Yahoo has included new ways to sort data and changed the account set up with the option to run multiple ads on a rotated basis from one keyword trigger list. They have included geo targeting although not as fine as Google AdWords, but a very welcome change just the same for Yahoo.

The new interface does take a bit of getting used to, it is not exactly intuitive, but at least there is help information unlike the lack of in Microsoft adCenter.

We will most likely be doing a white paper about the new changes and so stay tuned for later this month.


Video Expansion on Web Sites

If you are looking forward on how to keep your website fresh and up-to-date, now is the time to think about introducing a video on your website. Videos are getting easier to make. If you have a digital camera, you can probably create a QuickTime movie of yourself and have it embedded in the HTML of any web page and serve your content easily.

Flash movies are usually better quality and will load faster and have less opportunity to be limited by a viewer’s installed software, but require a conversion from another movie format into a .swf file.

Any way you look at it, adding video to your website is relatively easy and something that you should strongly consider doing.