My firm manages many Google AdWords accounts over a very broad range of business sectors. There are a few trends that we have seen lately that we thought we’d share with you. In December through early March we saw a distinct drop in the cost per click and opportunities to…
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AdWords New Interface – Do You Like It?
In many AdWords accounts this last week we started to see a link at the top to try out the beta version AdWords control panel. I am still testing it, but so far there are things I like and things I don’t. I do like the ability to make many…
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You Can’t Cheat on Social Networking
I am repeatedly asked by prospects and clients to set up and manage their social networking platforms such as Facebook, LinkedIn, and Twitter and will not do it. Why? I use these platforms myself and what I have found is that you simply cannot cheat on them. People want to…
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Tips for Crafting the Perfect Blog Post Title
This is an art, yet something that you can learn to be proficient at easily for your own blog with a bit of practice. The best blog post titles are ones that catch your eye in a feed reader and entice you to click in. You’ve got just seconds to make…
