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    Do You Work on a Smile and a Handshake?

    October 24, 2007 - By Nancy McCord

    You know I used to do that – work on a smile and a handshake. Then I got burned a few times. Now I use a letter of agreement aka contract based on one from the American Institute of Graphic Artists for creative professionals. I was worried that when I…

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    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
  • News & Trends

    Google’s New Transparency on Quality Score

    October 23, 2007 - By Nancy McCord

    Finally, Google has decided to offer a little bit of help on the Quality Score in Google AdWords. Search Engine Land has a nice article that you can read and even a screen shot. Just click our post title to read more on that and see the image. Now when…

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    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
  • Blogs - News & Trends

    Got Blog? How to Blog Effectively

    October 18, 2007 - By Nancy McCord

    Man there are a lot of bad blogs on the Web and then there are some really great ones. I have several sites that I routinely watch in my industry sector, I also watch our self-blogging client blogs, and our ghost blogging contractred blogs. All in all, you’ve just got…

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    Top Rated Google Ads Management Service Provider

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    Are There Consequences of Google.com’s New Continuous Scroll?

    February 16, 2023
    Stop Bleeding Cash in AdWords- Move Out of Broad Match

    Stop Bleeding Cash in AdWords- Move Out of Broad Match

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  • Blogs - News & Trends

    SEO and Blogs A Dead Issue?

    October 17, 2007 - By Nancy McCord

    I think not, however the world of blogs and SEO has definitely changed in a big way just this past several weeks. It used to be that linking to your website by posting on other blogs in the blog comments was a great way to get quality inbound links. But…

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    Need help getting your site visible on the Web?

    Top Rated Google Ads Management Service Provider

    August 13, 2025
    Person Surfing the Web on Desktop

    Are There Consequences of Google.com’s New Continuous Scroll?

    February 16, 2023
    Stop Bleeding Cash in AdWords- Move Out of Broad Match

    Stop Bleeding Cash in AdWords- Move Out of Broad Match

    December 30, 2019
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