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    Don’t Give Away Your Trade Secrets

    October 30, 2007 - By Nancy McCord

    How often have you allowed a prospect to pick your brain on what you might call proprietary information? It happens more often than not and typically I have found the prospect that wants to chat for hours on what ifs typically never moves into the paying customer arena. Why should…

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  • Blogs - News & Trends

    Cleaning Up Your Blog

    October 25, 2007 - By Nancy McCord

    Periodically I clean up my blog. Although I have been blogging for over three years, many of the old posts just seem dated and so I routinely purge my blog of old stuff. This is why you’ll see my archive now only dates back to November 2006. The information on…

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  • News & Trends

    Do You Work on a Smile and a Handshake?

    October 24, 2007 - By Nancy McCord

    You know I used to do that – work on a smile and a handshake. Then I got burned a few times. Now I use a letter of agreement aka contract based on one from the American Institute of Graphic Artists for creative professionals. I was worried that when I…

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    Google’s New Transparency on Quality Score

    October 23, 2007 - By Nancy McCord

    Finally, Google has decided to offer a little bit of help on the Quality Score in Google AdWords. Search Engine Land has a nice article that you can read and even a screen shot. Just click our post title to read more on that and see the image. Now when…

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