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  • AdWords - AdWords Account Management - AdWords Services

    What’s a Google Partner and Why Do You Need One?

    February 15, 2017 - By Nancy McCord

    As a Google Partner specializing in AdWords, I want to share several key benefits with you as to why working with a Google Partner in AdWords is important. Google Tests Us Yearly Each year I have to recertify with Google to keep my Partner status. I take the AdWords Fundamental…

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    Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 

    June 3, 2026

    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

    May 20, 2026
    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
  • Google Maps - Google My Business - Google Places

    Why Is Google My Business Verification So Hard?

    February 13, 2017 - By Nancy McCord

    Google My Business verification should not be so hard! For owners of a single business verification is a snap – complete your profile, ask for a letter to be mailed to you, confirm the PIN number Google sends to you. But if you are an owner of multiple businesses that…

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    Small business visibility services.

    New Visibility Services for Local Businesses

    August 14, 2021
    Nancy McCord and Bandit

    Google is Continuing to Test New Google My Business Features and Components

    January 8, 2021
  • AdWords - AdWords Account Management

    AdWords Account Management Tips

    February 8, 2017 - By Nancy McCord

    If you are a do-it-yourself AdWords account manager for your own business, and have never hired a professional manager, here are some things that you may be missing out on using that will boost performance. Extensions I frequently see that a diy (do it yourself) AdWords manager does not understand…

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    Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 

    June 3, 2026

    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

    May 20, 2026
    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
  • Facebook

    Is Facebook Helping or Hurting You?

    February 6, 2017 - By Nancy McCord

    If you have 500 or more followers on Facebook, you should be checking your business page once a day for personal messages (PM). Facebook use is growing and more users are never leaving Facebook; instead using Facebook Messenger or PM’ing a business instead of visiting their website. As professional Facebook…

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    Incorporating Social Media Into Your Internet Marketing Strategy

    Incorporating Social Media Into Your Internet Marketing Strategy

    November 11, 2019
    The Role of Social Media on Your Website: If You're Not Using It- Lose It

    The Role of Social Media on Your Website: If You’re Not Using It- Lose It

    November 4, 2019
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