AdWords Account Management

April 1, 2019March 28, 2019

How We Bill For AdWords Services

In my industry – professional pay per click account management the typical way to charge clients is 10% of their scheduled 30 day ad spend in the Google Ads control panel.

If a client has a setting of $150 a day for clicks, this translates into a 30 day budget of $4,500 to be paid to Google for clicks.

The typical account manager will bill $450 for the month for their management fee.

We operate differently – we bill by the running ad group number or ad spend and bill based on a service grid we post on our website. Our fee for this same client would be not $450 but rather $260 for 2.8 hours of service. That is more than a 42% lower fee than what is charged by the typical agency or manager.

We have priced our services to be small to medium sized business-friendly and know that your investment in our services will be repaid by increased leads and phone calls.

In our case, a lower price does not mean less quality or less skill – it is just our way of billing and doing account architecture that works for us and helps clients to have professional service without significantly adding to their overhead.

You can view all our pricing online at http://www.mccordweb.com/search-engine-marketing/google-ads-quick-start.php

March 27, 2019March 22, 2019

Yes You Are in An Auction in Google Ads

I’ve seen mentioned on the Web in several places that Google Ads is an auction bid and then again that it is not. Finally in Google’s own help information on Google Ads they themselves use the “Auction” term.

I have long felt that getting to position one on a keyword had an auction factor to it as one could bid up the price, but in some cases never pay the actual bid price and raise a keyword s’s position. Now at least it is clearly in the open. Yes Google Ads does have an auction-like bid to position.

Remember there are additional factors that affect your keywords page position like quality score, ad text, and even landing page match and now auction is another one.

August 22, 2018August 17, 2018

Google Ads Report Editor Dashboards

Our clients and our team love the new Report Editor and Dashboards.

It used to take my team 8 to 10 hours of time to prepare, create, and send out our monthly client AdWords reports. Now with the Google Ads Report Editor and Dashboard reporting we are able to cut our reporting time in half.

The Google Ads Report Editor is a powerful tool to create custom reports. I use the Report Editor heavily, but I like it best for being able to import these reports into Dashboards that I can set up to run on demand or on a schedule.

It is time consuming to set up the reports and Dashboard. It will typically take me from 18 to 36 minutes per Dashboard. But, clients love the data, and I love the ability to tell a visually interesting story of what is happening with a client’s Google Ads account.

I will typically start my Dashboard out with my own custom commentary, show an account scorecard for total account activity at a glance. Then I get into the meat – I will import bar graphs of clicks and conversions by day of the week, table data for campaigns and ad groups, pie charts of clicks by device and activity by conversion source.

If the client likes a specific report like a keyword detail or location of people that have clicked their ad, it is easy to create those reports in the Report Editor and add them to a Dashboard.

For large accounts we will set up both weekly and monthly Dashboards. If you want to know more about our Google Ads consulting services, I invite you to visit our website today.

May 30, 2018May 25, 2018

AdWords Broad Match Modifier Keywords Explained

We Are a Google Partner Specializing in Search Marketing.

AdWords Broad Match Modifier Keywords – this is my preferred match type, although I use all in our client accounts. The syntax of this keyword is as follows +GPS +Fleet +Management. Note the +’s directly in front of each keyword that MUST appear in the user’s search query for the AdWords ad to show.

It’s also important to note that you don’t have to + every keyword, only the ones you have determined must in the user’s search query.

Here’s what Google AdWords says about broad match modifier keywords.

“Broad match modifiers help control when your ad can appear for closely related keywords. Broad match modifiers can help your keywords achieve a higher clickthrough rate (CTR) with a more targeted audience, which in turn can help your site get more paying customers or other conversions.”

Here is a real world example: if my term is +GPS +Fleet +Management a search query like dispatch and fleet management fleet management gps programs will trigger my ads. Sometimes I will remove some of the pluses to get more activity and do keywords like +GPS +Fleet management or GPS +Fleet +Management. Each variation will have a different impact in regards to what keywords will show your ads.

If you feel you need better results from your investment in AdWords, I invite you to review our service offerings and schedule a free 15 minute call and account review to see how we would be able to improve performance and get better quality conversions for your ad spend.