Machine learning, it is the new buzz in our industry. Machine learning is using computers via artificial intelligence to predict actions. Machine learning can be used for Smart Bidding in Google AdWords and can even predict performance of activity based on your keywords and budget. With products like Universal App Campaigns and Smart…
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Let the Recertification Begin
The start of each new year heralds the beginning of my Bing Ads and Google AdWords recertification cycles. As a Bing Partner I must recertify each January to maintain my Bing Partner Status. As a Google Partner, I must take two exams to recertify my AdWords credentials. I must take…
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AdWords Dashboard Reporting
With the new AdWords Dashboard reporting, our monthly AdWords reports are about to change – significantly! Just today I saw that every single one of our client accounts now has a Dashboard view in the Reports tab. I am beyond excited! If you have not tested out AdWords Dashboard reporting I…
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AdWords Introduces Dashboard Reporting to the New Beta Version
AdWords dashboard reporting will soon be changing my life, and I can’t wait. Managing 30+ client accounts is a big job, but the monthly reporting and communication, although important, is very time consuming. In the Beta New AdWords, customized dashboard reporting is one of the biggest enhancements that will help…
