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    Yes You Are in An Auction in Google Ads

    March 27, 2019 - By Nancy McCord

    I’ve seen mentioned on the Web in several places that Google Ads is an auction bid and then again that it is not. Finally in Google’s own help information on Google Ads they themselves use the “Auction” term. I have long felt that getting to position one on a keyword…

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    The New AdWords Interface – Machine Learning at Scale

    March 28, 2018 - By Nancy McCord

    The new AdWords interface – you love it or hate it. I have to say that I am coming around to loving it. When the interface was first introduced late last year, I really hated it. I found it difficult to use, hard to find the data I needed to…

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