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  • AdWords - AdWords Account Management - AdWords Manager

    Machine Learning Initiatives for AdWords – Part One

    February 12, 2018 - By Nancy McCord

    Machine learning, it is the new buzz in our industry. Machine learning is using computers via artificial intelligence to predict actions. Machine learning can be used for Smart Bidding in Google AdWords and can even predict performance of activity based on your keywords and budget. With products like Universal App Campaigns and Smart…

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  • "Just Nancy" - AdWords - AdWords Account Management - AdWords Services - News & Trends

    Google’s Research Reveals More Demanding Customers

    August 21, 2017 - By Nancy McCord

    Google has recently revealed research based on micro moments and customer buying patterns to Google Partners. Of particular interest are several trends Customers are more demanding. “Near Me” searches have decreased by 150% over the last 2 years. Use of a zip code in a search query has declined 30%.…

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  • AdWords - AdWords Account Management - AdWords Services

    What Are You Missing On AdWords?

    November 7, 2016 - By Nancy McCord

    If you are a do-it-yourself AdWords account manager for your own business, and have never hired a professional manager, here are some things that you may be missing out on using that will boost performance. Extensions I frequently see that a diy (do it yourself) AdWords manager does not understand the…

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