Google has recently revealed research based on micro moments and customer buying patterns to Google Partners. Of particular interest are several trends Customers are more demanding. “Near Me” searches have decreased by 150% over the last 2 years. Use of a zip code in a search query has declined 30%.…
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Google AdWords Drug Terms Cause Headaches for MediSpa Practices
AdWords drug terms used on website landing pages are causing AdWords site suspensions for dermatologists and cosmetic surgery practices. AdWords has added Botox, Xeomin, Restylane and other commonly used injectables that physicians use for facial rejuvenation on their drug term monitoring list. As a result AdWords advertisers are being turned…
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Help, AdWords Has Suspended My Website! What Do I Do?
Site Suspension! If you are an AdWords advertiser, know that Google is watching you – very carefully. What you state in your content and the images you show are all reviewed by the Googlebot and flagged for review if you are in the medical, plastic surgery, and dermatology fields of…
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Understanding AdWords Targeting Settings
Do-It-Yourself AdWords account managers, meaning business owners that manage AdWords themselves, frequently change the recommended settings for targeting thinking that they will get better performance. Here’s what to know about targeting settings in the campaign tab. You’ll find the settings that I am talking about by accessing the Campaign tab,…
