Clients have asked me several times how competitors are getting images in their Google AdWords ads, here’s how. First, to have images show you must set up an account and created a structured data feed in the Google Merchant Center. The data feed will contain product information, a description, pricing,…
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AdWords Content Network – Excluding Below the Fold Placements
The team at Google AdWords has been incredibly busy this last month rolling out some super new features. Here’s one that is really great if you are advertising in the content network: Exclude content placements that fall below the fold The fold is the part of a web page that…
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April AdWords Trends
I have just finished doing my April reports for a large number of AdWords clients and I wanted to share with you a few interesting trends I am seeing. Impressions and clicks are up for many accounts. Conversions are trending up for many accounts as well. Some are showing results…
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Google AdWords Explained
Google AdWords is a pay per click program. Pay Per Click programs, PPC or Pay For Performance are all the buzz in Internet marketing. The growth in web traffic generated by pay per click services is growing and a marketing option to be seriously considered. With PPC, you pay each…
