You’re a business owner. You’re the CEO, the HR department, the lead visionary, and—on Tuesdays—the person who wonders why the breakroom fridge smells like a science experiment. You’re busy. So, when you saw that “Get $500 in Free Ad Credits!” coupon from Google, it felt like a sign. You clicked a few buttons, picked some keywords, and waited for…
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AdWords - AdWords Account Management - Google - News & Trends - Pay Per Click - Performance Marketing - PPC Management - Search Engine Optimization - SEM Agency - SEO - Tips
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What Are Your Customer Friction Points?
Friction points, it’s all about finding where customers have trouble completing during the buying process with you and fixing the issues. Here are some examples of friction points: Buyers have trouble downloading completed video files for a drone photography agency. What can be done? Maybe using Drop Box with easy to…
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The Burger King Syndrome
The Burger King Syndrome? Yes, that is what I call it when a customer wants everything their way right away. Now, mind you, that is not necessarily a bad thing to want something your way – sometimes. It’s great to want things your own way. I want them my own way too.…
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Improve Your Cash Flow with These Business Tips
Improve your cash flow with my easy to use and implement tips for small business owners. Late Fees and Interest Make sure you put a late fee (I use $15 to $25) in your work agreement and spell out how much and when you charge interest on late payment. My…





