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    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

    May 20, 2026 - By David Hogestyn

    You’re a business owner. You’re the CEO, the HR department, the lead visionary, and—on Tuesdays—the person who wonders why the breakroom fridge smells like a science experiment. You’re busy. So, when you saw that “Get $500 in Free Ad Credits!” coupon from Google, it felt like a sign. You clicked a few buttons, picked some keywords, and waited for…

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  • "Just Nancy" - Search Engine Optimization - SEO - Tips - Web Visibility

    What Are Your Customer Friction Points?

    February 28, 2018 - By Nancy McCord

    Friction points, it’s all about finding where customers have trouble completing during the buying process with you and fixing the issues. Here are some examples of friction points: Buyers have trouble downloading completed video files for a drone photography agency. What can be done? Maybe using Drop Box with easy to…

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    Use the power of AI through Gemini to work smarter.

    Level Up Your Business: How Gemini in Google Workspace Transformed My Digital Marketing Firm

    August 27, 2025
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  • "Just Nancy" - Tips

    The Burger King Syndrome

    January 22, 2018 - By Nancy McCord

    The Burger King Syndrome? Yes, that is what I call it when a customer wants everything their way right away. Now, mind you, that is not necessarily a bad thing to want something your way – sometimes. It’s great to want things your own way. I want them my own way too.…

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    Use the power of AI through Gemini to work smarter.

    Level Up Your Business: How Gemini in Google Workspace Transformed My Digital Marketing Firm

    August 27, 2025
    A new day dawning for American Feds.

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  • "Just Nancy" - Tips

    Improve Your Cash Flow with These Business Tips

    January 1, 2018 - By Nancy McCord

    Improve your cash flow with my easy to use and implement tips for small business owners. Late Fees and Interest Make sure you put a late fee (I use $15 to $25) in your work agreement and spell out how much and when you charge interest on late payment. My…

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    Use the power of AI through Gemini to work smarter.

    Level Up Your Business: How Gemini in Google Workspace Transformed My Digital Marketing Firm

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    Support for Our Federal Employees in this Trying Time

    March 11, 2025

    Help Cinna and Bobbie Win

    October 25, 2022
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  • May 20, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 
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