We’re All A La Carte Baby!

I had a client tell me the other day that I needed to create a web design and AdWords package all rolled into one on top of offering my Quick Launch website pricing with all custom design features for his needs.  Well, packaging sometimes can be good, but every business person should evaluate what packages make sense for their business first.

For us, we are niche suppliers. My firm specializes in organic placement and the creation of Web Authority websites. That means, great website design full of SEO built from the ground up and content rich. You will pay for this kind of website truthfully, but with nearly nine years of experience we know our stuff! Our typical client will spend about $4,000 to $5,500 for the initial website and then continue to add content and enhancements to it over time. At around the end of one year, we typically will have excellent organic placement on Google and a marketing machine built for the client that is propelling their business forward.

Many clients will tie the original design work in with our blogging services, article marketing, and Google AdWords services after the website is launched. However initially rarely do we sell all items as a package together. I really feel that I want to see what is needed after the site is launched before we recommend the next step.

I have long felt that the best approach for businesses is to allow them to “cherry pick” our service offering based on what their needs are and their budget is. I have rarely created big packages as I feel that each client is different and each persons need is different. We want to help the client make great decisions not based on a package we sell, but based on where they can get the most “bang for their buck”.

Does Arrogance Come With Success

This is a question that I have been pondering. Does arrogance come with success? Possibly arrogance will lead to your downfall. My husband and I have a private joke… we call business arrogance the “Waldorf Mentality”.

We’ve lived in several different states over the years – Ohio, Florida, Texas, and now Maryland. When we moved to Maryland just outside the DC area we were amazed at how unfriendly the people in the area were in comparison to the other places that we have lived. We’ve lived here now over 10 years and our perception has not changed. In fact, as we have chatted with other transplants, we’ve found that they share our viewpoint.

I am not sure whether it is a “clannish” kind of Southern Maryland thing, where natives have never lived anywhere else and feel that the unfriendliness and outright rudeness sometimes is the norm, but it can be shocking to say the least. For the two of us, we call it the “Waldorf Mentality”. That means, “we are so busy and so000 very important that we do not have time for you or for your little need”. Man, I have to say for businesses who embrace this arrogance, this is a real growth crusher.

It is easy to slip into the “Waldorf Mentality” – hey I live here and I see that sometimes I even get that attitude too. When business is great and clients are really rolling in, you can forget your best business model which by the way my husband and I used to call the “Southern Suck Up”. (This one is the opposite extreme where the customer is always right and you do anything to keep a customer.)

Now, I strive to stay humble and focused on what the customer needs. I may not be the best match sometimes for a customer and am not afraid to say so, but when I am a match, I roll out the red carpet and work my best to be the best “partner” for success ever. So what mentality have you embraced? Is success and the arrogance that comes with it becoming your downfall?

Controlling Your Cash Flow Helps Keep You Profitable in Tough Times

I have been in business since 2001 and have seen it all when it comes to handling a small business from operating with a hand shake to contractual agreements. One thing that I have found is that if you operate loosely with clients you are more likely to end up writing off bad debts and wasting time performing collections tasks.

With the economy drawing down and many businesses stretching themselves too thin financially, it is easy for a small business to not get paid for work performed. I did several things this last year that has significantly improved my cash flow and I thought I would share them with you to see if they might help you too.

1. I only operate from a contract. No more smile and handshake deals. I don’t move until I have a signed contract and money up front, no matter what pressure is put on me. You will never have more leverage to get the details completed if you do not make a move until the client has those out of the way. If you have ever started a job and then had to chase down a deposit or had to really work to get a contract signature, you know what I mean.

2. I changed how I bill. Now for blogging services and AdWords services, clients will pay in advance of the month’s services instead of after services have been rendered. This has significantly solved many problems I had with slow pays or no pays. In fact on blogging where we have had issues of bad debts not being cleared, if you don’t pay us by the 10th we just stop until you pay. No more writing until the end of the month adding to a bill that we have to turn over for collections.

3. I hired a collections firm to collect for my firm. For me personally, I hate to call about money. There is no faster way to stress me out than to have to chase my money down from a customer. I had several bad debts last year and although the collections agency couldn’t collect on them either, at least I was out of the loop and could focus on other business needs instead of stressing about having to call or write to try to get my money. I do take it personally when someone does not pay me and I never welch on paying my contractors even if I have not been paid.

4. I integrated a credit card processing system in with my accounting software. Now I can charge a credit card from my desktop software easily and quickly. My credit card processor debits my checking account once a month for all bank charges which has also cleaned up my accounting process.

5. I encourage clients to pay me by credit card and use my auto billing services. Here we regular mail a statement with invoices and then on the 10th we auto bill their credit card for the statement amount. This has significantly improved my cash flow. Slow payers now pay by credit card and I process their card from within my accounting software so I am always paid on time. Additionally I now have more time for work as I have less time corresponding with clients trying to get paid.

6. Tightened my credit policy. I send reminders to slow payers. If I don’t get paid by the 20th, I assess a $5 late fee and if I do not get paid that month, I send out a credit card authorization fee for future billing to move them to our auto billing program and consider stopping services for the client all together. There is no point in providing service for a customer if you cannot be paid for the services rendered within your contracted terms. I am simply not a good match for businesses who want to pay on 60 or 90 days terms. Our terms are net 10 days.

These new policies have really helped my business to stay profitable in tough times. Additionally I have more time to service my clients, have a better attitude and less stress, and always have money to pay my seven contractors on time without fail. Yes there may be an issue occasionally in regards to getting my money still, but now that is down to one or two customers not ten or more, that I have to chase around to collect my payment. You may want to consider changing some of your own business credit policies with today’s times.

How Has The Economy Affected Your Business?

Has the blow-back from the US economic crisis affected your business yet?

If so what pull-back approach are you taking?

Are you cutting advertising as a result of efforts to trim costs?

Have your client account payments been affected?

These are just a few of the questions that small business owner such as myself and my clients are discussing. I had one client tell me that his own client base had just simply stopped paying on time. We have experienced several client situations where we have had to turn client accounts over for collection for the first time in eight years.

In a tough economy, such as ours, it is important to keep a cool head and focus on your business longevity. Many of us will be able to weather this storm and come out stronger, unlike some industries such as the real estate and the mortgage industry, where the crisis is so deep that some firms are being driven out of business.

So what do you do when times are tough for your business? One quick comment, it is not the US alone, but a global issue. I have chatted with several contemporaries in Spain and the United Kingdom who are experiencing many of the same issues that we are in the US in regards to draw-down and pull-back.

This is what my firm is doing:

1. Getting very proactive with slow payers to bring them into line with our payment terms.

2. Working with a collection agency for the first time in eight years to collect accounts over 90 days old.

3. Reviewing carefully our spending history. This is not necessarily a time to just routinely upgrade software. I have purchased some upgrades but made very careful selections, but others, I will defer to later or indefinitely.

4. Carefully reviewed my business profitability. If I cannot offer a service profitably, I have dropped it or realigned it to be profitable; factoring in the cost of credit card processing and overhead has been extremely important in some of my most recent decisions in regards to pricing models.

5. Stopped doing business with clients that simply will not pay on time and sap my available time with collection efforts.

What have you done to keep you business afloat in these trying times? Click add your comment below and leave me a note. I would be most interested in hearing what you are doing to move your business forward.