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The Google Ads Setting That is Wasting Your Lead Gen Budget

October 22, 2025 - By Nancy McCord

You’ve set up your Google Ads campaigns perfectly. Your targeting is dialed in, your ad copy is compelling, and your landing page is ready to convert visitors into leads. Yet, you’re still seeing a lot of low-quality traffic, form fills from questionable sources, and a budget that seems to evaporate…

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What Your Google Ads Manager Wants You to Know About the Cookieless Future

June 9, 2022 - By Nancy McCord

July 2023 is coming sooner than you think. Do not be unprepared for the important changes that are coming in how Google Ads tracks conversions. Failure to take this seriously will impact your advertising, costs, the ability to measure the successes from your Google Ads advertising investment and may even…

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Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing - Google Ads Manager - Google Ads Services - Google AdWords - Google Partner

What to Know About the Future of Web Cookies

March 21, 2022 - By Nancy McCord

The future of the Worldwide Web is cookie-less. Google has announced that the Chrome browser, which has a market share of 66.6% (as of December 2021) will drop third-party cookies in 2023. Most other browsers already allow you to block third-party cookies, but we expect all browsers to follow suit…

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Our New Appointment Scheduling App

February 28, 2022 - By Nancy McCord

Our existing clients are seeing a new application this month to use in booking Google Ads strategy calls with our team. We are testing out Microsoft Bookings and would appreciate your feedback. We send out links to our booking page monthly. You can view the invitation online at this link. …

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