Google announced this important notice just this past week: Starting today, we will be updating how we report 1-10 Quality Scores for keywords [https://goo.gl/c4Oi7]. This update only affects reporting. There is no change to ad serving such as how auction-time quality signals affect Ad Rank and CPC. The most significant…
-
-
Mobile Has to Be a Part of Your Google AdWords Equation
I have been managing Google AdWords accounts for around nine years. This depth of experience has given me a unique point of view. Here are a few nuggets to share with you on the topic of mobile. 1. Advertising in the mobile space has to be a part of your Google…
-
Mobile as an Important Aspect of Your AdWords Strategy
Showing your Google AdWords ads on mobile is an important part of your overall Google AdWords strategy, but how much should you spend in mobile for best results? For all new AdWords programs, I recommend the following plan to determine just how important mobile is for your overall strategy. 1.…
-
Google Says Mobile is a Key Micro Moment
I recently attended a Google Partner seminar online on Mobile Tracking and Reporting for Google AdWords. There were some interesting nuggets that the Google Staff shared with us from the extensive research that Google has done on mobile and its value in the conversion funnel. Here are a few nuggets…
