Showing your Google AdWords ads on mobile is an important part of your overall Google AdWords strategy, but how much should you spend in mobile for best results?
For all new AdWords programs, I recommend the following plan to determine just how important mobile is for your overall strategy.
1. Start out at the same bid for mobile that you spend for tablets and desktops, but watch over the next weeks to month where that puts you in regards to average page position.
2. If you are in position two to three, keep your bid where it is unless you start to see stronger conversion activity in the mobile space.
3. If your conversions are strong in mobile move your bid up by adding a positive bid adjustment for mobile from the settings > devices tag. Move slowly and test your account, but let your adjustments run long enough to have good statistical data – like 30 days.
4. For location specific businesses like doctors, dentists, lawyers, and other similar professions mobile may be your single most important space for conversions. For many of the accounts we manage now mobile accounts for all lead conversions. But consider your demographics! For areas where you will have younger customers, mobile will be stronger. For areas where your customers will be older desktops will be stronger. If there is an immediacy with a search such as animal ER mobile will own your conversion numbers.
Looking for a PPC manager in Fredericksburg or Spotsylvania, Virginia? We arrive in town on July 28th and our offices open on August 3, 2015.