AdWords has rolled out a nice improvement for call tracking that every business owner who is using AdWords should implement. This new conversion tracking feature allows website owners to code their website phone number to auto insert an AdWords call forwarding phone number. This new feature now allows for website…
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Are You Really Working Negative Keywords in AdWords to Your Benefit?
Keywords are the backbone of a successful AdWords campaign, but negative keywords are the “secret sauce” that make a program truly successful. Negative keywords in an AdWords account will limit the search queries where an ad will show on Google search, but not quite as effectively in the Display network.…
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Five Tips on Creating Negative Keyword Lists for AdWords
Keywords, they are the pivot point for the success of all AdWords programs. Have keywords that are too broad in your account and you’ll be looking at poor quality scores and higher costs. Have keywords that are too narrow and you’ll be looking at very low impressions and very low…
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How Not to Use AdWords
So often a prospective clients approaches us for Google AdWords Services as they have heard AdWords is great for lead generation. But, sometimes a prospective client may need a quick review on how not to use AdWords. Here’s my short list to help demystify what AdWords is and is not. How Not to Use…
