Google doesn’t let you throw anything away. From archiving in GMail to allowing only a “remove” and not a “delete” in AdWords, Google just hates to throw stuff away – permanently. Well, that was until now… Starting the week of March 24, Google will be starting to purge its files…
-
-
Use Dynamic Search Ads to Complement Your AdWords Programs
If you are looking for a way to increase AdWords activity in your account while keeping click costs low, make sure you test Dynamic Search Ads. I like to set up a separate campaign for dynamic search advertising instead of just creating dynamic search ads within an existing ad group.…
-
Interesting Data on Mobile Usage and AdWords
I attended a Google Partner hangout this last week with four marketing reps talking about how mobile has changed their marketing plans on AdWords. The comment that really has stuck with me over the last several days is that mobile is used for research before buying and is not necessarily…
-
New Ways to Use AdWords Scripts
I watched this Google Hangout this past week and wanted to share it with you as you may really like some of the pre-made scripts (like the broken link checker that this video shows how to set up). You can watch it online: https://www.youtube.com/watch?v=AqQ19h7OwYs&feature=youtu.be I am no programmer, but I…
