I’ve been carefully reviewing some very interesting data that has come to my attention via a presentation done for a SMX Advanced Presentation By Marta Turek. I would highly recommend that you read this very interesting article Google AdWords Geo-Targeting: Have We All Been Doing It Wrong? Here’s what the…
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Using Google AdWords Experiments for Testing
The ability to test using AdWords Experiments has been around for a while, but Google is making it much easier now to do some interesting testing in your account. Here is one of my favorite test scenarios and how to set it up. Test Different Ad Landing Pages for Conversions…
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You Love a Keyword but Your AdWords Quality Score Stinks – What to Do
So you love a keyword in your AdWords account, it is right on target with what you sell, but AdWords has given it a very low Quality Score, what can you do? 1. First make sure that this keyword phrase is reflected specifically back on your website and on the…
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Google’s New Keyword Planner for AdWords
Coming to Google AdWords accounts and accessed from the tools menu drop down is a powerful new tool called the Keyword Planner. I am seeing this new tool in many of my client AdWords accounts as of today. This new tool is a real gem and a wonderful improvement to…
