As the leader of online marketing Google is paving a new path into the digital world and helping advertisers on the way to understand how to market in our “always on” world. Anyone who is involved in selling knows that the new frontier is mobile and that it is changing…
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What I Like About Google AdWords Enhanced Campaigns
I’ve been busy doing and early migration for our AdWords clients into Enhanced Campaigns. Through extensive testing on AdWords rollout last month, I found that there was no downside to migration and that there were actually some nice benefits.Here’s Why You Should Upgrade to Enhanced Campaigns Early 1. If you…
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DudaMobile Integration with Google AdWords
This is a little known fact, but did you know that DudaMobile and Google have agreed to allow mobile URLs in the destination URL in Google AdWords to be a DudaMobile top level domain and still work.Let me explain The destination URL, where your visitor goes when they click your…
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Google AdWords Remarketing Strategies
AdWords remarketing has been around for a while, but AdWords has made some nice changes recently and if you haven’t tried remarketing or tried it previously and did not have success, it is time to try it again.Remarketing audiences are easy to set up. You’ll access the audience creation feature…
