Some businesses that sell services on Google AdWords may find Cost per Acquisition (CPA) a helpful metric to determine if a Google AdWords program is working for them. In the case of CPA you will evaluate a number of metrics to determine what will be profitable for bidding in AdWords.…
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AdWords Recommends Separate Mobile Targeted Campaigns
I sat through a seminar this past week that I found very interesting. It was done by Jason Woods from Google AdWords on Mobile Specific Programs. Here are a few important points that I gleaned from the seminar that I wanted to share with you: Google AdWords is recommending that…
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Get the AdWords Time Machine Cranked Up Again
If you are in this business, you’ve heard it too… “I used to have such great results on Google AdWords back in 2006. Why can’t you just roll my account back to those settings. Surely I will get more clicks and activity at a cheaper price!” There is no time…
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Reviewing Ad Profitability: ROAS – Metrics Part One
ROI also known as ROAS (Return on Ad Spend) is just one important metric to monitor to make sure your AdWords advertising plan is working for you. The formula for ROAS is shown below: ((Sales less AdWords Spend) divided by AdWords Spend) times 100 This yields a percentage that is an important…
