This is a very interesting article and one worth a quick review if you are advertising on Google AdWords or thinking of advertising on Google AdWords. The title is “Impact of Organic Ranking on Ad Click Incrementality“. The study done by Google, in a nutshell, shows that when an advertiser…
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AdWords Exact Match and Phrase Match Changes Coming in May
AdWords announced this past week that in mid May they will be changing the way they use exact match and phrase match keywords for ad delivery. In the very near future, AdWords will imitate adCenter in using plurals and misspellings of words you have set with these selected match types…
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Promoting Brand New Products No One Has Heard Of
So you’ve just created a brand new product that you really believe in, got your first container shipment from your factory in China, you’ve launched your new website, and now nothing is happening! What do you do to get sales moving? Not always is Google AdWords the best place to…
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Value Per Click – Bidding Strategies
In some cases you as a business owner may consider that a click activity is important to your advertising strategy. This may be the case when you have an unknown product or be in the process of establishing your brand. You may consider that a click in to your website…
