You may say this never happens, but as I review all AdWords accounts that are running when a new prospect comes to me looking for a new account manager, this happens fairly frequently. Personally, I do not recommend this action. What I am speaking of is when an AdWords account…

Don’t set up ad groups that target location names making it difficult to manage your ad groups. Consider using Google AdWords dynamic keyword insertion to do the work for you and keep all your location names in just one ad group. The key to using Google AdWords dynamic keyword insertion…

I just started up a client account in AdWords which had been dormant since 2009. When I logged in I told the client to me it appeared that the account had been hacked. This was verified by Google one day later and a credit was applied to the client’s credit…

You may not be aware, but Google has a new certification program for professional account managers such as myself. The old program called certified account managers Google AdWords Qualified Professionals or Google AdWords Qualified Individuals. Now, Google has a new program called Google AdWords Certification. All professionals previously certified as…