Some of the terms used in Google AdWords can be confusing and this is one of them. A view-through conversion is a conversion you have had from the content network in a 30 day period when you are advertising with a display ad. The user did not click your ad,…
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How Do You Get Images Next to Your AdWords Ads?
Clients have asked me several times how competitors are getting images in their Google AdWords ads, here’s how. First, to have images show you must set up an account and created a structured data feed in the Google Merchant Center. The data feed will contain product information, a description, pricing,…
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Google AdWords Trends for April
This is interesting and as I am seeing this over many accounts I felt it warranted a comment. Conversions are very tough to come by so far this month using Google AdWords and nearly non-existent on Yahoo. I have a feeling that much of this behavior is tied to tax…
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What Happened to Conversions in AdWords in February?
Many clients have been complaining the first week in March about their low number of conversions in February. If you are one of them, you are definitely not alone. We saw a dip in clicks, impressions, and conversions across many business sectors in February. Remember however that some of the…
