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  • Google - Google AdWords

    Google Removed Sidebar Ads – What Happened to Advertisers? Part One

    April 4, 2016 - By Nancy McCord

    It may still be too soon to know what impact the removal of the sidebar ads from Google will have for AdWords advertisers, but here’s some of the data from the number of clients that we manage for the last month. Client Results Not Limited by Budget – Large Ad…

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  • Google AdWords

    Google Loses Sidebar AdWords Ads – My Take

    March 28, 2016 - By Nancy McCord

    Google announced a permanent change two weeks ago in regards to how it displays Google AdWords ads. If you’ve been oblivious to this change, make sure to go to Google.com and look – it is naked to the right of the organic results, but don’t expect the page to stay that way.…

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  • Google - Google AdWords

    AdWords Standard Beats AdWords Express

    March 23, 2016 - By Nancy McCord

    I had a client who wanted to promote a new service in Manhattan, New York but wanted to spend $200 to $300 for clicks for a 30 day period. The price of her service is about $900 a pop. She wanted to move back into an old AdWords Express program…

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  • Google AdWords

    Why Isn’t Mobile Converting for Some AdWords Advertisers?

    February 29, 2016 - By Nancy McCord

    With mobile activity jumping in Google AdWords, why is it that some clients are simply not getting conversions in the mobile space? Here’s my short list on why you may not be converting or getting your fair share of mobile lead conversions when you use Google AdWords. Have you tried…

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  • Jun 17, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune
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