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  • Google AdWords

    How to Boost AdWords Performance

    February 24, 2016 - By Nancy McCord

    We’ve seen it happen in several client accounts so you may want to try this for yourself. One,  if you’ve got a great performing campaign…consider revising the landing page with a new look and streamlined content for better performance. Two, a great way to bump a good performing campaign to the…

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  • Google AdWords

    Yes, Google AdWords Has An Auction Component

    February 22, 2016 - By Nancy McCord

    I’ve seen mentioned on the Web in several places that Google AdWords is an auction,  and then again in other places that it is not. Finally in Google’s own help information on AdWords they use the “Auction” term. I have long felt that getting to position one on a keyword…

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  • Google AdWords - YouTube

    Understanding Trademark Violations in Google AdWords

    February 10, 2016 - By Nancy McCord

    This video reviews Google AdWords’ policies on trademark violations and what you the advertiser needs to know.

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  • Mobile Web

    Organic Search Results Shrink Even Further on Mobile

    February 8, 2016 - By Nancy McCord

    Tell me you haven’t seen it yourself? The space on Google and Bing for organic results is shrinking again. Have you looked on your smartphone? Could you even find organic results when the page loades? The amazing shrinking world of organic search results on mobile Searchengine Land just wrote about…

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    Fewer clicks, More Revenue: Winning The Zero-Click Era

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  • Jun 17, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune
  • Jun 03, 2026 Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 
  • May 20, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 
  • May 06, 2026 How to Make Industrial & Technical Content Stand Out
  • Apr 22, 2026 Fewer clicks, More Revenue: Winning The Zero-Click Era
  • Apr 08, 2026 Building an Unstoppable Brand in a World of Ghost Bots
  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 
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