If your business is pulling back where can you realistically chop in your marketing plan and not get hurt?
Social Media – if you are paying to update Facebook, Twitter and Google+ you could easily take a break to save money.
Blogging – try not to kill all your writing as the SEO juice you get from well-written blog posts helps you in the long run, but maybe consider moving from three days a week to two or from two days a week to one. Try to still keep the momentum up but maybe lower the word count or frequency.
Google AdWords – don’t touch it unless you absolutely have to. AdWords is hands down the best way to generate new leads and start cash pumping back into your business.
e-newsletters – they build loyalty and repeat business. Newsletters are especially important to businesses that have annual renewals for service plans like pest control firms and HVAC firms. If you chop this, your name is not kept in front of your customers and come time to renew, they may not see the value of renewing; which will hurt your sales even further.
AdWords post pay is better than AdWords prepay. Why? The clients that post pay their account typically do not have disruptions of service that impact ad serving that pre pay clients do.
I have several clients that prefer AdWords pre pay. They like the control of putting the money they want into AdWords when they want to. However, from an AdWords account manager standpoint, these accounts struggle. They will have so many times that the funding has run out and the client does not put money in that they lose important momentum that post pay clients do not lose..
If you are out of the AdWords auction for two or three days, sometimes you have to fight your way back in. I’ve seen a few instances when an account has not been funded for a week (the client is continuing to pay me a monthly management fee) and then after funding is added it takes nearly a week to get back on track generating conversions again.
I simply like the continuum that AdWords post pay billing provides to smooth out performance in an account. Before you decide to use AdWords pre pay, make sure to think long and hard about how much you will depend on AdWords for generating leads. I encourage you to keep the leads flowing steadily with post pay settings.
That’s right I am a recipient of the Meritorious Public Service Award. It was designated by Vice Admiral P.M. Balisle, Commander of Naval Sea Systems Command and presented by Rear Admiral Paul V. Shebalin, Deputy Commander for Mobilization for NAVSEA and SPAWAR in 2004.
I received this special award for a website I built for the Engineering Duty Officer’s Reserve group, of which my husband had been a part of at that time. The 500 page website was full of information to help reservists know more about projects, where to stay in Washington when they traveled on duty and a place to share documents.
As the Admiral gave me the medal he also read:
“Your contributions to the command in shaping communications that are focused on the mission, goals and products of NAVSEA and the NRED Community are a credit to your professionalism and skill in software development and web page design. Thank you and congratulations on a job Well Done!”
My family is a military family and my husband is now a retired Navy Captain. The military has been good to our family and we continue to benefit from our connection to the military community. We love our country and our military.
I mention my Meritorious Public Service Award to let you know my business model and life are managed to the highest level of personal integrity and honesty. If you are looking for a professional to help you with AdWords or your website, my firm and I, myself, will treat you right. Find out more today about our Internet Marketing Services.