If you have not set up and regularly update your Google My Business page, now is the time to start getting serious about it. Google considers the Google My Business page important and is currently testing a number of features and enhancements.
We encourage you to read this article – what is of most value is the images that show several of these new enhancements actually from searches and how Google is handling services, reviews, and the addition of Google My Business Posts, Events, and Special Offers in Google Maps listings.
We have not been able to duplicate these searches to see the results ourselves, but we do know that when Google tests layouts and features it usually is about getting ready to rollout a wider test.
What is important to know is that if Google considers Google My Business important, so should you.
Of late other items that Google has tested in Google My Business are local service ads, a Google Guaranteed money back feature, and Google Verified – for vetted businesses.
With Google considering that the local experience and ability to find services “near me” is crucial to relevancy, Google My Business is just one part of the equation for web visibility and success in Google organic listings.
