Tag: SEO

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What Can You Expect to Pay for Organic Optimization

I am going to provide a simple answer to a very complex question, but I do get asked all the time “how much does organic search optimization cost?” Typically for a site that is 10 to 25 pages, you can expect to pay $1600 to $2800 for organic code optimization (this is an estimate).

Prices will be higher if new content needs to be created for your website, but it is important to understand that organic code optimization is not inexpensive. Some SEO firms will additionally charge you for link programs, monthly monitoring and reporting, and additional tweaking, but the bulk of the work revolves around laying hands on the website’s source code.

Improving organic optimization takes time. Results are typically not immediately apparent. Organic optimization does not stop with updating and improving the keyword density and source code, promoting your website with a blog, press releases, and article syndication keeps the push on and will improve overall results.

Another big thing to remember is that no firm can guarantee results on any engine – no way, no how! If you find a firm who does, you should be careful and proceed cautiously. The key to Google’s, Yahoo’s, and MSN’s search algorithm is such a highly guarded secret. If the key to placement was divulged, SEO firms would work to exploit the key to garner placement for their clients. So only Google, Yahoo, and MSN know what exactly they are looking for in regards to placement. Here’s one tip, Google looks at over 150 different factors alone to determine where a website falls in the organic results.

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What Do Search Engines Look For?

There is a lot of confusion about what search engines consider important when it comes to determining organic position. Here is my short list of key elements that search engines consider key when determining position.

  1. Source code title tag – this is one of the most important tags for your website and key to organic placement.
  2. Source code meta description tag – this is another important tag but not as crucial as the title tag but still very important.
  3. Keywords meta tags – I still input content in this tag, but it has been devalued by Google so don’t take a lot of time on it, or you can leave it out.
  4. Domain name registration renewal period. I recommend a minimum renewal of two years and five is even better. Google does look at this as just one of their organic placement factors.
  5. Home page content – this is crucial to organic placement. If your home page is all in graphics or has very little content, you WILL struggle to get organic placement.
  6. Spiderable navigation – if your navigation is in flash or image rollovers and you have not provided text-based navigation for search engines to follow, you should make the simple addition of putting text navigation links in the footer of your page.

Sure there are tons of other factors, but for clients who come to me when they are disappointed in their placement typically they all are lacking in the top six items that I have mentioned above and usually have other additional issues such as poor or very little content, no links from other websites, or content that has not been updated in years.

So take a look at your own site, what are your challenges. If you have a factor that you feel I’ve missed click comment and tell me what you think is important.

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Anchor Text Explained

Anchor what?Anchor what? Anchor text- this is the phrase that appears underlined in any link, and search engines consider anchor text highly important.

Here are few examples fo good and bad anchor text in use as a quick tutorial:

Poor use of anchor text:

Click here to download our white paper of Google AdWords. (Note the anchor text in this example is click here.)

Great use of anchor text:

Review our 9 page white paper comparing Google AdWords to Yahoo Sponsored Search now! (See the difference? Much more meat for search engines and actually more descriptive of what the link is actually about.)

Not only should great anchor text be used in websites, but in blog posts, e-newsletters and any online content including feature articles and even press releases. If you provide reciprocal link exchanges change your anchor text to not underline your business name, but rather your services using important keywords.

Using improved anchor text in all you do online is just one small yet simple way to boost your organic search placement.

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How to Blog For Organic Search Engine Placement

Many of our clients are doing blogging for search engine optimization benefits. So what exactly should you do if you are blogging for search engines?

  1. Make sure you have great well-written interesting content.
  2. Make sure you are using WordPress on your own domain and website server.
  3. Install the WordPress All in One SEO plug-in and configure it.
  4. Write only on topics that are your core businesses and keep posts keyword dense.
  5. Use great post titles that contain your important keywords.

These are just a few things that you should keep in mind as you blog. There are more tips and tricks what do you recommend for best practices?

Just one more from me, try to deep link to your content from your blog post at least once and two to three times depending on the length of the blog is better.