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    Why Duplicate Hurts You with Google

    June 2, 2008 - By Nancy McCord

    Google is all about making the Web experience great for readers. That is why their search market share has grown and is what the Google algorithm is all about – finding and rewarding websites that provide a great reader experience with unique informational content. This past year we saw Google…

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  • News & Trends

    Building Web Authority with Whitepapers

    May 28, 2008 - By Nancy McCord

    Content, style, tone, and message are king on the Web. If you have great content and market your website through a variety of channels you will build web authority as well as website traffic over time. Getting one way inbound links is just one great way to build web authority…

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  • News & Trends

    Building Web Authority with Feature Articles or Linkbait Articles

    May 23, 2008 - By Nancy McCord

    If whitepapers are not for you as mentioned in our previous post then feature articles or linkbait articles may be the best option for you. With these types of articles, you can easily pay a good web content writer to create a 600 to 800 word article for you on…

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    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

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  • May 20, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 
  • May 06, 2026 How to Make Industrial & Technical Content Stand Out
  • Apr 22, 2026 Fewer clicks, More Revenue: Winning The Zero-Click Era
  • Apr 08, 2026 Building an Unstoppable Brand in a World of Ghost Bots
  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 

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