I am shocked really, today I worked on my Facebook and LinkedIn profiles and sent out some invitations and requested for LinkedIn recommendations. Within minutes I had a slew of question responses, tons of new friends, and six recommendations. The response has staggered me. I have toyed with social media networking, it has seemed like a time pit to me without any selling value, but I have to say I am strongly rethinking my viewpoint.
Here’s what I have found so far:
- People who are acquaintances, colleagues, and clients really want to know you better.
- People want to share what they know through LinkedIn questions and answers.
- People want to share resources that they have found to help someone they know.
- People are not afraid to give you a recommendation, if you ask for it.
Interesting, as I thought people would just be too busy to do any of these things and that Facebook and LinkedIn were only for people who had a lot of time on their hands. Not so, clearly.
My big question has always been, and has been shared by other professionals, is that the time you invest in social media, specifically social networking, may not translate into sales. But based on what I have seen this may be a concern that I may need to reconsider. Most of my business comes from referrals of other satisfied customers. With these new networking tools, I may be able to tap into the second degree of separation to my colleagues and clients to garner additional clients and access to news and emerging technology through my own connections. This would provide more value to me personally and warrant the time investment not only with increased sales and contacts, but access to new emerging trends and technologies.
As I got responses from others in from my LinkedIn question on how others are effectively using social media, I am finding that use of the question and answer tool is very important and video continues to pop up as a very important aspect as well.
You can click in and join my three social media networks from the badges on my right side bar right now and I’ll accept you. This way you can be part of the conversation as I do additional research on how to effectively use social media and social networking for your business. I’ll be sharing my findings with my networks and offering ideas and suggestions.